Seven Reasons Why You Want To Use Stock Footage In India

What is the best way to convey your message to your audience or customers? Through images and videos. But not everyone has the budget or the resources to produce or make videos. And sure, you may think, “I’ll just go on the internet and find some content there”, but good quality videos aren’t easy to source and are neither free to get. So, what do you do? Get quality stock footage from our website. We specialize in providing “Indian” stock footage, which is extremely relevant to the Indian audience and conditions. You can use stock footage to create exclusive, relevant and personalized content for your audience and your customers. So, how do you use stock footage? Here are the top seven reasons why you should use stock footage in India

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1. It Saves You Money

Contrary to the belief that stock footage will only add to your budget, it can actually help you cut down costs. This is especially the case when you are using an in-house team to create, produce and edit your own footage. This also largely applies to those that hire an external agency to create specialized video content for services and products. Although stock footages are “general” in nature, you will be surprised to find dozens of videos that are relevant and appropriate for you. Our stock footage content can cover products and services specific to a range of industries and businesses and you are certain to find something that fits your requirements. By using stock footages, you eliminate the need for an in-house team or a dedicated “expert” to put together video content for you. The stock footage you source from our website is sure to be affordable, cost-effective and royalty free.

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2. You can Engage Your Users Better

You may have a fantastic website or blog or even have great content to showcase, but will your clients sit up and take notice? The attention span of Indian internet users is extremely small and you need to make sure that you convey your ideas in a limited window of time. No one is going to read your content that goes on for pages, even if it has some valuable information. Videos give you a sense of immediacy and visuals prove to be a better medium to convey ideas. So be it a product or service description, marketing content or even a company profile, it would be better to use stock footage to create video content rather than providing pages and pages of textual content.

3. It Saves You Plenty of Time

A lot of business owners are small service providers who believe in the DIY philosophy (Do it yourself). This is especially true in India, where a business manager sees himself or herself as an all-rounder and dabbles in everything that is needed to run their business or service. The same philosophy goes when it comes to getting quality content and stock footage for your products. You would think that getting it done yourself may be cheap and can save you some money. But the cost here is replaced by your valuable time that you can use to run other aspects of your site or business. Moreover, the output may not be as professional or meet quality standards. So, it is better to shell out a few extra rupees instead of spending your valuable time doing something that isn’t your core specialization.

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4. The Biggest of Names Use It

Yes. You would be surprised to know that even some of the biggest companies and service in the world use stock footage for their video content and their website videos. Moreover, popular video editors including ones from Hollywood use the stock footage as filler content. In fact, some of the most popular music videos in the world including those created for English Pop band Coldplay also features video and content from stock footages. You would think that these names have the budget and the resources to create their own original content. But these content creators place an emphasis on cost-effectiveness and efficiency and chose to use stock footage instead. So, the next time you think that stock footages will make your project “small”, think again.

5. It Helps You Avoid Legal Complications and Tussles

One of the most important reasons for the existence of stock footage is that it avoids complications and legal tussles that may arise from using content from the internet. More often than not, the footage will come with royalty charges and in many cases, they tend to be abnormally high. And in some instances, you may use content that isn’t royalty-free without your knowledge and this can end up being costly, as the original license holder may hold you for a ransom. These unpleasant situations can be avoided with the help of royalty free stock videos or photos, where you don’t need to worry about such issues later.

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6. Creating a Lot of Content isn't Cheap to Make

In case you decide to venture out on your own or hire a team to create exclusive stock footage for you, setting aside a budget, you may have to revisit your budgets as some scenes are surely not going to be easy or cheap to shoot. Say for example you would like to use footage of an animal in the wild or an aerial shot of skyscrapers in a metro city, this isn’t going to come cheap. With stock footage, you will find a range of content that will come at a fraction of the cost that it would cost, in case you decide to shoot and produce it yourself.

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7. Provide Exclusivity and Authenticity to Your Content

Most people look online for free footage online to use for their content. This is common sense, right? After all, I can save some money by finding free content online. Unfortunately, this comes at a “cost”. This cost is lack of exclusivity for your content. You would be surprised to see the number of people or websites that use the royalty-free footage. But you shouldn’t be surprised as this content is free and will be used by everyone. Your content will not be exclusive and this might be a deal breaker when your clients watch your content. Some of the free content that is available online comes also lacks authenticity as the content is mostly general. With stock footage, you can find content that is specific to your region, business or product and make it look more authentic. This makes your customers and viewers feel as though the video was tailor-made for them and provides more credibility to your business or services.

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Stock footage can set you back by a few rupees, but they provide you with a sense of authenticity and quality that you won’t be able to find with free content. At the same time, it also helps you save a lot of money and your time in creating content for yourself.